As We See It

Feature’s guide to the season’s hot sneakers

From Asics to Alexander McQueen for Puma, Feature has the sweet kicks.
Nick Coletsos

The Details

Mon-Sat, 11 a.m.-8 p.m.; Sunday, noon-6 p.m.
3735 Spring Mountain Road, 463-3222
Beyond the Weekly

Sneakers were just the beginning. That’s what Feature’s slick new space screams, with its hidden dressing room and armory of Cazal sunglasses and couture jewelry from the Vintage Frames Company. Copenhagen’s Norse Projects to LA’s Stampd, the clothing brands are as diversely fresh as the signature footwear.

“We’re bringing in Del Toro; we’re bringing in Cole Haan; we’re bringing in Versace, so we’re making some moves,” says EJ Luera, who founded Feature Sneaker Boutique with Ajay Bouri, Aaron White (aka DJ Ikon) and Keith Iavazzi just two and a half years ago. “We really thought it was just gonna be a hobby, like a side project. And it blew up.”

Exclusive accounts to limited-edition collabs, inventory moves fast. So does the shop’s credibility (hence the remodel and impending ecommerce site). The vision is expanding, but footwear is still the heart. “If you break down a shoe that’s really, really dope to you, you fall in love with it,” Luera says. At Feature, that dopeness has drawn celeb clients from Denver Nuggets forward Wilson Chandler to hip-hop artists 2 Chainz, Bun B and Taboo.

Luera says a few weeks ago Supra flew the Feature crew to the launch of Lil Wayne’s new sneaker in Miami. “They flew out every top boutique in the world, and they added us to that list,” he says, still blown away that they were in the same room with innovators they look up to. “But we’re all just young dudes doing the same thing, all a little eclectic, eccentric, cool. You can see why a brand like New Balance wants to pair up with Crooked Tongues or Foot Patrol and, hopefully, Feature. It’s just a matter of time before you see that Feature collab. It’s just a matter of time.”

He says knowing what will be hot takes foresight, good hunches and a little luck (and maybe a little Instagram). Feature has it all. In the words of one customer: “Y’all killin’ it.”

    • Pump Omni Lite by Reebok

      Dee Brown crushed the NBA’s dunk contest in ’92, and he did it wearing Omni Lites. The classic gets mod with saturated blue leather and mesh. Go ahead—push the button. $125

    • Yacht Club 574 by New Balance

      Diva pink and crisp white on juicy watermelon suede make a fresh summer look that’s built to last. Spend a little more on your 574s and you can customize. $75

    • Strayhorn by Clae

      Funky but so clean, this silhouette is all about sophisticated punch. From vegan-leather heel accents to electric-yellow top eyelets, the details make the statement. $100

    • Alexander McQueen Rabble by Puma

      Everything from weaving motifs to gritty landscapes inspired the riff on “poor man’s royalty” in this special collab. Cuff those pants and let the badness show. $175

    • Urban Nomad III (high) by MCM

      The price is high, but so is the impact. Bold shade and textures to clever side-zip, the elegant styling speaks for the iconic metal logo on the tongue. $500

    • Hussein Chalayan Glide II by Puma

      Brit designer Hussein Chalayan blends the rugged outdoors and the high-tech urban core in this nylon mid with leather overlays, perforated detailing and lines other sneakers envy. $210

    • Gel Saga by Asics

      Nicknamed the “Tiffany” for that iconic blue, this retro runner’s rich suede and stitching don’t need diamonds to get the reaction. $95

    • Urban Nomad III (low) by MCM

      German design, Italian craftsmanship, unmistakable cool. Feature has one of the only MCM shoe accounts in the country, and these low tops are the latest. $450

    • Trainer by Filling Pieces

      Handmade in Portugal and embellished with python (from a “legit snake farm in Thailand”) on the outside and leather on the inside, each pair is one of a kind. $300

    • Society by Supra

      Ditch the stilettos for these tall-but-comfy kicks. Like Louboutins, they have killer red soles (plus some seriously awesome Velcro). $105


    Previous Discussion:

    • The sex educator and owner of Detroit's Spectrum boutique brings her humor and expertise to AVN.

    • “Compared to my Ohio life, people are more positive here, more responsive to literary things.”

    • “We break down all the barriers that led them to become homeless, so they can become self-sufficient and sustain on their own.”

    • Get More As We See It Stories
    Top of Story