As We See It

@HiddenCash—and local spin-offs—turn Twitter into a modern-day treasure map

Like a modern-day treasure map, Twitter now leads to cold, hard currency, thanks to the man behind @HiddenCash and his expanding network around the world.

Last month, real estate investor Jason Buzi began anonymously stashing envelopes of money around the Bay Area and tweeting out cryptic clues as to their whereabouts. Crowds followed, as did spin-off Hidden Cash handles in Las Vegas, New York, Chicago and Mexico City.

In the Valley, recent riddles from @HiddenCashVegas have led followers to the Red Lobster near Meadows Mall (for $30 and a Chevron gift card) and doggie daycare Camp Bow Wow ($40 and a gift certificate). And the game has also spawned imitators, like @HiddenPrizesLV.

Of course, a couple of Jacksons is hardly the Holy Grail, but like most treasure hunts, these digital adventures are really about the journey, not the envelope of cash waiting under a windmill at the park.

Tags: Opinion
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