As We See It

Making Midtown: What the UNLV development needs to thrive

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A view of a lot at 4700 S. Maryland Parkway on Wednesday, Oct. 21, 2015, near UNLV. The former strip mall, which housed Freakin’ Frog Cafe & Beer Bar as well as other businesses, is in the process of redevelopment.
Photo: Steve Marcus

The Las Vegas Sun checked in last week on the progress of the Midtown UNLV project, a plan to enliven Maryland Parkway with redevelopment that would give the street more of a college-town atmosphere (Think: University Boulevard adjacent to the University of Arizona and Telegraph Avenue near the University of California, Berkeley). The Sun reported ground will soon be broken on the empty lot where the Freakin’ Frog and other businesses once stood, which will become a parking garage with retail space. What would spark the block? We have some ideas.

Indie coffee shop Coffee Bean is great, but every college needs an artsy espresso-teria nearby. Where else will discerning hipster types sip on overpriced cappuccinos while arguing about 21st-century consumerism?

Urban Outfitters Name one urban university without one nearby. We dare you.

Music venue University Theatre closed in 2007, and we haven’t enjoyed a local show (and some al pastor) at Yayo Taco since 2013.

Secret pizza The kids have to pack on the Freshman 15 somewhere.

Head shop Because college.

Freakin’ Frog 2.0 The original iteration was probably the campus’ favorite bar.

Tags: Business
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