A truly immersive experience does more than simply look good on the ‘gram, which is why Omega Mart’s score went way beyond the background music you’re used to hearing in your local supermarket. When you’re exploring the aisles and what lies beyond, you won't hear any Top 40. Instead, you’ll get about 750 minutes of totally original music written specifically for the space.
That’s a lot of new music, but if you listen closely, odds are you’ll recognize some collaborators. Among the many talented musicians who scored the latest experience are famed ambient producer Brian Eno and dream pop duo Beach House.
Eno is an influencer’s influencer — even if you’ve never heard of him, your favorite artists definitely have. He’s equal parts producer and prophet. Not only is Eno credited with pioneering the ambient music genre (he even coined the phrase), but his collaborator rap sheet reads like a playlist from your coolest friend: David Bowie, The Talking Heads, John Cale, and many more.
Eno isn’t the only familiar artist you may hear in the space. Baltimore’s Beach House — Victoria Legrand and Alex Scally — wrote music for three separate Omega Mart experiences. One is a geometric-psychedelic abstraction that serves as a portal. The second is a dream mirror of sorts. Finally, there’s something called the Goblin Computer, which, yeah...we'll leave that one to your imagination.
Ultimately, Eno and Beach House are just two among the gobs of talented musicians that contributed to the immense sonic architecture of Omega Mart. In fact, many Meow Wolf employees put their own sweat into the speakers, including Ben Wright, Meow Wolf co-founder, and Corvas Brinkerhoff, Las Vegas executive creative director.
It's an effort to make Omega Mart sound as memorable as it looks.
Click for more on how Brian Eno, Beach House and others realized Meow Wolf’s plans for a transformative audio experience.
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