Rollasole flats already understands the need for women to have a comfortable alternative to heels on the go, at the office, or in the club. The shoe that started in a vending machine and rolls up to fit in your purse is now doing its part to support an important cause with the help of celebrity blogger Perez Hilton.

Rollasoles is getting ready to release a new snakeskin style designed by Hilton himself. A portion of the proceeds from the flat will go towards GLSEN (Gay, Lesbian & Straight Education Network), an organization that is very important to Rollasole and Hilton. GLSEN strives to assure that each member of every school community is valued and respected regardless of sexual orientation or gender identity. The goal of the new flat is to help raise money and generate awareness.

Rollasole flats can be found in a number of high street retailers and online at rollasole.com.