THE CONSUMER: The Future is Now

Tweeter debuts home theater concept store

Anne Kellogg

Imagine a guy. He is a technology guy either by trade or virtue. He wants you to lose your beloved iMac, which he once referred to as "cute." He wants to see you merge your stereo with the TV and DVD player while adding some strategically placed speakers because he says it's a much better way to enjoy Top Gun. He wants you to have the latest and greatest mobile phone, home phone, car stereo, personal data assistant, and so on—ever. He might even be an avid gamer, but let's not go there today.


All you know is he speaks fluent digital and wants to bring you up to speed.


Now, imagine an entire store peopled by these super-smart guys and you start to understand a little about the Tweeter Entertainment Architect store, a one-of-kind prototype the Tweeter Home Entertainment Group recently opened in Summerlin.


One of the showcased products that makes the store so special is the D-Box Quest Motion Simulation Chair, which vibrates and swivels to the beat of a movie's soundtrack. What a ride! There also are Control4 and Lifeware: Media Edition, two computer products that let users merge control of their home's theater, lighting, music and temperature into one handy system. Real-time monitors of doors, windows and rooms also can be included.


In addition to those super-sexy, high-tech thrills, the store includes examples of how all this crazy stuff can be used in your home, starting off with an amazing entertainment system that runs throughout the whole house: living room, kitchen, bar, bedroom, bathroom and patio.


The most memorable product demonstrated? Mirrors with small screens hidden inside. The man in the mirror actually shares space with a small screen so there's never any down time. Of course, larger mirrors also are available if you like to watch while in the bathtub, for instance.


Fittingly, the Tweeter store is in Summerlin, an area once owned by Howard Hughes, eccentric billionaire, former owner of the Desert Inn Hotel and Channel 8, and serious technophile—though his tastes ran more to spyware.


He and countless other guys have made lifelong projects out of this home theater-technology stuff. Luckily for us, the Tweeter Entertainment Architect store is now a convenient one-stop shop.


It's in the Boca Park Shopping Center, 8950 W. Charleston Road. 940-0900.



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