Retailers know this and have compensated by putting up Pier 1s, Pottery Barns and the occasional Cost Plus World Markets as fast as the community can bear, forever sating suburbia's appetite for white-washed cottage cabinetry, hand-dyed linens and wicker furnishings. The modern reissueists set up shop in Vegas' various strip malls, hoping to catch the attention of local interior designers and the occasional midcentury enthusiast. With just 2 million Las Vegans, IKEA isn't inclined to open one of their megastores, though our expanding World Furniture Market might change their minds. But where are the midrange modern-furniture stores? You know, like the well-made, however cost-conscious, designs confined to the pages we peruse every fiscal quarter and twice during the holidays?
Well, West Elm has just opened its first Las Vegas showroom, a block from the 215 and within walking distance of The District's Cheesecake Factory, finally making those perfectly posed photos a reality. And, unlike Z Gallery, where the furnishings serve as staging for sundries, West Elm's pieces are the showroom stars. With plenty of sales associates to assist in the purchase of candlesticks (iron antlers in high-gloss white) or an entire bedroom suite, complete with matching pillows and window panels, the in-store experience is not unlike remote ordering. Questions are always welcome and answered with efficiency. And though ready with recommendations, the staff is equally sensitive to the silent browser. The difference? You can try before you buy to see if 72 inches is really enough legroom to nap.
West Elm
Where: In The District at Green Valley Ranch.
Info: www.westelm.com. Send your compliments, criticisms and conspiracy theories to Jennifer Henry c/o [email protected].