Industry Weekly

[Evolution]

The Hard Rock Hotel pulls back the curtain on its Casino Tower renovations

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The Hard Rock’s room renovations are sleek and edgy.
Photo: Erik Kabik

The Hard Rock Hotel recently unveiled the first phase of a $13 million renovation of its Casino Tower, including a refreshed look for 575 hotel rooms east of the Las Vegas Strip. The update is one of the ways the resort is staying “in the forefront of the Las Vegas market,” says Jody Lake, HRH chief operating officer. “For more than 21 years, the property has offered guests high-energy entertainment, innovative gaming and a revolutionary nightlife, daylife and music scene. By upgrading the property’s original tower, we’re ensuring our guests are provided with the best accommodations possible.”

The remodel includes new furnishings and finishes, including quartz countertops, spa-style oversized bathrooms with marble flooring and lighted makeup mirrors, diverse new artwork throughout the tower and USB ports throughout each room. Other room amenities include a fully stocked mini bar, 55-inch high-def TVs and French doors that open to impressive pool or city views.

A second renovation phase of the Casino Tower remodel will upgrade its 65 luxury suites. HRH has 1,500 total rooms offering the services and amenities of the Strip’s larger casino hotels while preserving an intimate and exclusive environment. Resort accommodations also include the 15-story All-Suite Tower with its 359 suites, eight spa villas and seven penthouse suites; and the 17-story Paradise Tower with 490 rooms and suites.

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