Industry Weekly

[Architect]

Light/Daylight marketing whiz Natalia Harris keeps it moving

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Harris makes party dreams come true.
Photo: Nick Coletsos

Natalia Harris got an early start. She’s been working in hospitality since she was 19.

“In Arizona, you can [do that],” she says of her beginnings cocktailing at clubs in between study sessions at Arizona State University. “I almost grew up in a nightclub. Anytime people would talk about events, my ears would perk up. I started to volunteer myself if something was going on … and realized how much I liked it. When I moved to Vegas, it was the obvious thing for me to do.”

Harris began her Vegas nightlife journey at Chateau and then the former Haze—now Jewel at Aria—before moving into her current role as director of marketing for Light and Daylight at Mandalay Bay. Here, she’s always working on something new, planning various events and making sure they go off without a hitch, digging into details from picking out props and makeup to costuming and more.

If you’ve ever been to Light for Disclosure’s Wild Life residency, you’ve seen how Harris helps make party dreams a reality.

“I get bored really easily. Here, every week is like a whole new challenge … it constantly keeps me engaged, so I love that,” she says. Implementing different but related programming strategies for Light and Daylight, it’s Harris’ job to market each venue on brand while creating campaigns that stand out from the competition.

“It’s a very family type of environment … It gives me the opportunity to speak my mind ... we get to be super hands-on with everything that we do, and that’s something that ends up [being] really rewarding.”

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Leslie Ventura is a staff writer at Las Vegas Weekly and Industry Weekly. She’s picked the brains of rock stars ...

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