Industry Weekly

[On The Rise]

Las Vegas native Sierra Black readies her debut country album

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Sierra Black has shared the stage with Keith Urban and Garth Brooks.
Photo: Christopher DeVargas

When you think of Las Vegas, you might not associate it with country music. But Las Vegas native and rising country singer Sierra Black says it was the perfect place to start her career.

A regular performer at Stoney’s and South Point, Black has spent the last year traveling back and forth from Las Vegas to Nashville, recording with famed producer Mark Bright, notable for records with Rascal Flatts and Carrie Underwood.

“His resume is quite impressive,” Black says. “I’ve spent the last year just writing, and getting together these songs and pitching them to labels. I just finished. Everything’s mastered and ready to go.”

Having recently signed with an undisclosed label, Black calls the upcoming fall album upbeat and “a lot of fun.”

“I’m really exited for the next step in my career,” she says. “And I’m looking forward to everybody hearing the new music and hopefully going more national.”

Before her record hits shelves, the singer has already grown accustomed to performing with nationally acclaimed acts. She’s played with Keith Urban, singing a duet with the star at the Route 91 Harvest Festival. “I thought I was going to be shaking in my boots, [but] I walked out on stage and I was like, ‘Yep, this is exactly what I’m suppose to do,” she says of that performance.

She’s also shared the stage with Garth Brooks. Combined with her other Vegas residencies, it’s no wonder Vegas has been such a great launchpad.

“I think Nashville has had a big influence in Vegas,” she says. “There used to be hitching posts at the 7-11. It’s the Wild West. There’s a lot of people here that enjoy the genre—the most important thing you can do is captivate them.”

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Leslie Ventura is a staff writer at Las Vegas Weekly and Industry Weekly. She’s picked the brains of rock stars ...

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