Industry Weekly


Boys Noize warms up for the festival rounds at Rehab

Boys Noize makes his debut at the Hard Rock pool party this weekend.

His is one of the biggest EDM names on the lineup at the 2017 Glastonbury Festival later this month, headlined by Radiohead, Foo Fighters and Ed Sheeran. In July, he’ll do Isle of Summer in Munich and the Beauregard Festival in France. And in August, he’ll team with Skrillex for their daring side project Dog Blood, co-headlining the second day of the Hard Summer Music Festival with Snoop Dogg. But before those big festival dates hit with full force, you can catch electronic innovator Alex Ridha, better known as Boys Noize, rocking the EDC Week party at Rehab.

The 34-year-old German DJ and producer started spinning and developing his signature style at 15, and was soon opening for dance acts as diverse as Chicago house DJ Felix da Housecat and experimental, New Wave DJ Hell. He created his own label (Boysnoize Records) to release his own music, and evolved the endeavor into a success that now supports artists like Cardopusher, Costello, Destructo, SCNTST and Spank Rock. He has released four albums—including last year’s Mayday, which explores the DJ’s interests in house, techno, indie and hip-hop—and has remixed and collaborated with countless artists, from Snoop Dogg to Depeche Mode to Daft Punk.

Ridha’s dedication to pushing electronic music’s boundaries, and his tendency to dabble in different dance genres, make him the ideal DJ to perform during EDC Week in Las Vegas. Boys Noize encompasses so much of what this creative culture is about. Boys Noize at Rehab at the Hard Rock Hotel, June 16.

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