Industry Weekly


Annual country bash Route 91 adds fun to the festival circuit

Maren Morris is among the headliners at this year’s Route 91 Music Festival.
Photo: Lauren

As Las Vegas entertainment has evolved to include more different live music offerings, the sustainability of the modern festival experience in Sin City has occasionally been called into question. Can a multi-day music fest survive and thrive in this unique entertainment landscape?

Consider the Route 91 Harvest Festival, the pop-country phenomenon returning to the Strip for its fourth-annual event this weekend. It’s a true Vegas success story, an event that seemed to arrive out of nowhere at a former empty lot across from Luxor and Mandalay Bay. Country music fans were used to tripping to Vegas in the winter during the rodeo, not in the fall, and yet the festival sold out in its second year, bringing in 25,000 fans. Last year the Las Vegas Village hosted superstars like Luke Bryan and Brad Paisley, and this year’s lineup is anchored by Eric Church, Sam Hunt, Jason Aldean, Jake Owen, Maren Morris, the Brothers Osborne, Lee Brice, Kane Brown, Lauren Alaina and more—including many of the top rising young voices in country music.

Thanks to the MGM Resorts entertainment team and its sponsors and partners, Las Vegas has another big party weekend bringing in visitors from all over the world, and another music festival to add to the growing, diversifying entertainment foundation. Sounds like surviving and thriving. Route 91 Harvest Festival at Las Vegas Village, September 29-October 1.

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