Site not look beautiful? Click here

As We See It

Comparison shopping: The Apple store vs. The Microsoft store

Tech battles aren’t confined to Silicon Valley. Last Thursday, Microsoft threw open the doors of its first retail location in Las Vegas, a shiny storefront on the ground level of Fashion Show Mall. Among its neighbors is a rival Apple Store just down the hall. We stopped by both to see how the brands’ brick-and-mortars compare.

    • The Space

      Microsoft: Airy and energetic with plenty of—take that, Apple!—color. Instead of cash registers at the back, a massive screen displays a game of Street Fighter between two customers.

      Apple: Narrow, cramped and almost hidden on the mall’s upper level. Good thing it’s moving into prime first-floor real estate soon.

    • The Soundtrack

      Microsoft: Upbeat coffee shop music and the steady hum of conversation.

      Apple: Music-free, with a whine of conversation verging on a roar.

    • The Fake Computer Data

      Microsoft: An email chain for Lucy’s 10th birthday party! Ben has finals and can’t come. Fake Ben is lame.

      Apple: Vacation photos! Someone went to New Zealand and all they saw were pretty mountains and boys wearing backpacks.

    • The Accessories

      Microsoft: Tablet cases, Xbox games, colored keyboards and toys from something called Skylanders Giants.

      Apple: Blood pressure monitors, Fit Bit sports bands, an app-controlled light bulb and a basketball that documents your drive to the hoop.

    • The Crowd

      Microsoft: International browsers. Does anyone on staff speak Portuguese? Of course.

      Apple: Decidedly stressed. Something is broken and they don’t call this the Genius Bar for nothing, right?

    Photo of Sarah Feldberg

    Sarah Feldberg

    Get more Sarah Feldberg

    Commenting Policy

    • The longtime managing partner of XS and Tryst has moved on to the Alon hotel and casino, planned to open in 2018.

    • Medical marijuana was approved by voters in 2000, but it’s taken lawmakers more than a decade to set up a way for patients to legally ...

    • Researched and written by Friends of Red Rock Canyon volunteers, Seekers, Saints & Scoundrels portrays the people drawn to the mountains.

    • Get More As We See It Stories
    Top of Story