In January, Big Daddy Carlos Adley hinted at what he and his partners envisioned for the next phase of 601 Fremont in the Downtown core. He said that with Backstage Bar & Billiards and Fremont Country Club established, plans could move forward for a "second story"—i.e. a convention center, boutique hotel and streaming entertainment network offering everything from a live concert feed to MMA fights and gaming.
Thanks to a source involved in the project, we have a first look at this rendering of what the corner of Sixth and Fremont could become. Architecturally spearheaded by Ziad Khan of Langdon Wilson International (the firm designed the Federal Building Downtown as well as Tahiti Village on the Strip), the planned tower is reportedly 40 stories tall, with 200 live-work spaces and 200 more devoted to high-end hospitality. Inside, the hotel’s aesthetic will be crisp white with tinges of rock ’n’ roll, like Anvil casing details amid polished marble and glittering chandeliers. Under the tower, a 50,000-square-foot convention center will cantilever over the existing property. And on Sixth Street, a porte cochère will replace the old parking lot.
Our source says ground studies are nearing completion on the project, which will cost around $150 million and be formally announced sometime in the next 90 days. If green-lighted by the City of Las Vegas, the tower could be ready for tenants and guests within the next two years. It's tentatively called "The Central," echoing the name of the network that will precede it. That project is expected to go live within the next year, and combines the firepower of nightlife impresario Big Daddy Carlos Adley and his wife and business partner Ava Berman, music promoter Michael Chugg, MMA veteran Dave Brock, TLC Casino Enterprises CEO Terry Caudill and Trifecta Entertainment CEO Hank Cohen to offer on-demand, niche entertainment experiences. (Netflix on steroids, anyone?)
Stay tuned, Las Vegas.