When locals talk about Downtown Las Vegas and its nascent renaissance, the name that comes up is always Tony. Of course, Zappos CEO and Downtown Project funder Tony Hsieh lives in the neighborhood he set out to revive, right in its beating center high up in the Ogden, where he’s stitched three apartments together into a combination live/work space where you can water the walls and write on the support beams—just don’t use a permanent marker.

The Post-it wall: The famous grid of Post-its still covers one wall of Tony’s living room, a collage of ideas supplied by visitors to his home. Some are mighty dreams; some have blossomed into actual businesses. One reads, “Eat.,” signed by chef Natalie Young. Others suggest a goat farm, an air taxi to Zion National Park and a coding school for kids. “For me, it’s not any one favorite idea, it’s about having a bunch of different ideas all co-existing.”

The treadmill desk: “I haven’t gotten around to [using] it yet … but I aspire to one day.”

The jungle room: In Apartment No. 2, the would-be dining space has been transformed into a living environment with wide fabric folders tacked to the walls holding living plants of various shapes and sizes. Fake vines dangling from the ceiling contribute to a wild, sort of indoor-outdoor effect that’s a take on Tony’s jungle-themed desk area at Zappos, originally inspired by the bar at Rainforest Cafe.

The highlighter hallway: Apartment No. 3’s entryway features a high-ceilinged hall doused in black light-happy paint that makes the walls explode with color, the whole space lorded over by a small family of stuffed animals. “There’s also a secret black light room at Gold Spike,” Tony says. Shhhhh.

The décor: A central support column features a hand-drawn unicorn on a rainbow and the words “What would love do?” in big block letters. Massive aerial photos of Downtown Las Vegas are propped against various walls, and leaned up along one window is a painted portrait of Tony that was given to him by the brothers who own Pinches Tacos in Container Park. It shows him as a pseudo skeleton, holding Zappos boxes and stylized like Mexican lotería images above the tagline “El Tony del Centro”—Downtown Tony.

The mystery box: Yes, Tony has desk clutter like the rest of us—books, and name tags and odd knick-knacks collected from here and there. But what caught our eye was a beat-up wooden box adorned with a fancy lock and letter-pressed note from filmmaker J.J. Abrams. The note tells the story of Abrams’ trips to a magic store as a kid, where they sold a $15 mystery box that was the subject of his 2007 TED talk. “The choice to open the box, or not, is yours,” the letter reads.