Tricia Costello, Party Queen
Hometown: Leawood, Kansas Age: 32 Profession: Event producer and designer, Fresh Wata Profile: The puppet master, the woman behind some of the biggest parties coast-to-coast, Costello uses Vegas as a home base, making it a cinch to throw enviable bashes for clients like AOL at the HBO Comedy Festival at Caesars and Pure, as well as Super Bowl and Playboy parties a world away. Her staff of six includes sister Kay, working out of Kansas. Fresh Wata transforms blank spaces into temporary party environments using décor, furniture, flowers, lighting, entertainment, characters and performers. Why I Do What I Do: “I think it came natural. I was throwing parties in my parents’ back yard when they were out of town. I love creating experiences, something you can’t go to every day.” Personal Tidbit: Recently designed a line of comfortable, urban-graphic jackets, hats, polos and tees. Fresh Wata clothing launched at the Sundance Film Festival and is available at www.FreshWata.com. Last DVD watched: The making of Cirque du Soleil’s KA at MGM Grand Latest Accomplishment: Pulling off the Playboy Super Bowl party for 3,000 people at Miami’s American Airlines Arena, attracting the likes of Kanye West, Jeremy Piven, Alyssa Milano and Christine Hefner. Quote: “Party goin’ on/Crofty like Tomb Raider” –Lundy