A&E

Area15’s multiverse of entertainment embraces the under-21 set

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Area15
Photo: Wade Vandervort

When Area15’s Secret Garden party returned this summer, it did so as an 18-and-up event, drawing a sizable crowd of young adults looking to experience a pocket-sized Electric Daisy Carnival.

That age-inclusive approach isn’t a rare exception at Area15. It’s quickly becoming a common occurrence.

Area15

“We’re actually doing a lot more shows that are 18-plus, and we’ve seen a lot of interest with that. That’s a really important sector for us,” says Meg Parker, chief marketing officer of the immersive arts complex located near the Strip. “Of course, everyone’s providing all the safety requirements and guidelines that go into making sure people who are under 21 are safe in that environment, but we’re definitely looking to add more programming for that age group.”

Area15 has been aggressive in its bookings as of late, landing musical talent comparable to what Strip venues offer—often without the 21-plus ID check. This month’s 18-and-over headliners include South African house maestro Kyle Watson (August 4), atmospheric beatmaker Shallou (August 11) and Gareth Emery, who continues his trance-infused residency on August 12.

Other artists are hitting the complex with all-ages shows, like the genre-bending Yves Tumor on October 10, which will surely blow young minds. Between its varied venues—the Wall, promising a more underground feel; the outdoor A-Lot, delivering chill sets by sundown; and the Portal amplifying soundscapes through its project-mapping room—there’s really no wrong place to rave.

“I think that’s our point of differentiation: We have something for everyone,” Parker says. “As the day progresses into the night, we definitely become a little bit more PG-13 or R-rated … but during the day, we have all ages in the building.”

Before 9 p.m., Area15 is a choose-your-own adventure for the under-21 crowd. At Dueling Axes, you can’t drink, but you can throw sharp, shiny objects at wooden targets without a chaperone if you’re over 18. You can also plan an early night out on the greens with Five Iron Golf’s immersive simulators. And at Asylum Bar + Arcade, which formerly operated as Emporium, guests of all ages can play on the first floor before the arcade transforms into a full-fledged bar with 21-and-up DJ programming later in the night. Parker says the bottom floor has been rearranged for that very reason, adding virtual reality sets and new Formula 1 race simulators for younger visitors to enjoy.

Those attractions and more will be included in Area15’s new Experience Pass, which is essentially a key to the kingdom, giving all-age visitors—especially families—access to up to 11 attractions and experiences (including Illuminarium, LiftOff, Wink World and Museum Fiasco) for a flat rate.

Parker says the pass will streamline the experience, ensuring no one will have the same adventure twice.

“We’re never done adding new experiences into Area15 as a district,” she says. “Definitely in the next year, there’s going to be a lot more added to these passes, which will allow locals to be able to come back more and more.”

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Tags: Nightlife, Area15
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Amber Sampson

Amber Sampson is a Staff Writer for Las Vegas Weekly. She got her start in journalism as an intern at ...

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