There’s a perfectly good explanation as to why Caesars Palace lacks an apostrophe. It’s not a grammar oversight, but rather an omission made with an eye toward guest satisfaction. Founder Jay Sarno cleverly removed the apostrophe from “Caesar’s Palace” to suggest there was not “one” Caesar but that every guest would be treated like an emperor.
Caesars Palace drew inspiration from this trivia tidbit to name not only its new $1.3 million Apostrophe Bar, but a drink as well. The Missing Apostrophe ($15) is as welcoming as its parent casino, featuring fragrant fresh basil on the nose, refreshing citrus notes of lime and grapefruit, and robust oak undertones from Herradura Reposado tequila. Ahhh, it feels good to be king.
1 ½ oz. Herradura Caesars Palace Select Double Barrel Reposado tequila
1 oz. agave syrup
1 oz. fresh lime juice
½ oz. CelloVia Grapefruit Kaffir
splash of Torani Ruby Red Grapefruit syrup
4-6 basil leaves (garnish)
lime wheel (garnish)
Method: Half-rim a bucket glass with pink sea salt. Add tequila, lime juice, grapefruit kaffir and syrups to shaker with ice. Shake. Pour over ice. Garnish with basil leaf and lime wheel.