Press releases—now with video!

This elaborate press kit for the television show Bonnie and Clyde features a small television screen that plays a trailer for the show when the box is open, as well as screening DVD’s, actor portraits and a USB port to download more information on the show.
Photo: Sam Morris

We get press kits for everything at Weekly—car shows, beer festivals, movies, television shows. You can be sure that every company sending us a kit wants to make sure theirs gets opened first.

With that in mind, major kudos to Lifetime, A&E and the History Channel for their truly standout kit for the upcoming miniseries Bonnie & Clyde.

To begin with, the sucker was HEAVY. It arrived in a box that would be perfect for some notebook paper, but it felt weight-wise as if it were stuffed with a Roget’s Thesaurus.

How could we not be curious to see what was inside? Would you believe—a video preview of the show itself?

We opened the lid containing the words “Bonnie & Clyde,” and a 3-inch-by-6-inch video screen began playing the preview. It was like opening one of those fancy greeting cards that play some kind of audio clip, only much more high-tech.

Can’t say for sure if we’ll ever actually watch the miniseries, but the publicity team already did its job. After all, we can’t remember the last time we ever wrote a story about how impressed we were with a press release!

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Ken Miller is Las Vegas Magazine's managing editor, having previously served as associate editor at Las Vegas Weekly, assistant features ...

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