Jennifer Lopez came back to the Las Vegas Strip last week to resume her “All I Have” headlining residency at the Axis at Planet Hollywood. When she picks it back up again on Friday, she’ll be performing in the Zappos Theater.
Zappos.com announced today that it has partnered with Caesars Entertainment, which owns and operates the Planet Hollywood resort and casino, on a multi-year deal that begins with renaming the 7,000-seat venue, also home to resident shows from Lionel Richie, the Backstreet Boys and Pitbull.
The Zappos Theater will continue to be booked exclusively by Live Nation Las Vegas.
Caesars and Zappos officials said in the statement today that additional collaborative initiatives will be announced in the near future.
“The next evolutionary step for Zappos is going to be about bringing our service to life in new and experimental ways,” said Zappos’ Tyler Williams. “We want to mix what we know about service with what Caesars Entertainment knows about putting on an amazing show. Zappos Theater will let us create fun, a little weirdness, and an opportunity to wow people through rocking out.”