As We See It

LVCVA taps Imagine Dragons for latest ‘What Happens Here’ ad

LVCVA’s newest “What Happen’s Here, Stays Here” ad features Las Vegas-bred band Imagine Dragons.
Courtesy Las Vegas Convention and Visitors Authority/AP

The Las Vegas Convention and Visitors Authority’s iconic “What Happens Here, Stays Here” campaign continues to surprise. This year’s ad introduces a new element, one that makes perfect sense: Promoting both the city and a single by one of the country’s hottest bands, in this case Las Vegas-bred Imagine Dragons.

The 30-second spot, filmed at both the SLS and MGM Grand, serves as a sort of mini-musical, with a man and woman making eye contact at a pool, club, party and Strip show and, finally, hooking up at an Imagine Dragons concert. The catchy single, “I Bet My Life,” is from the band’s as-yet-untitled sophomore album, but it’s safe to say buzz will be firmly in place by the time it drops.

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Ken Miller is Las Vegas Magazine's managing editor, having previously served as associate editor at Las Vegas Weekly, assistant features ...

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