As We See It

Which Vegas are you? Lennar Homes’ social media ad draws a weird line

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Lennar Homes has been blasting out a simple social media ad, and we’re not sure how we feel about it. Is it a reassuring play on the inexplicably common, clichéd belief that Las Vegas residents live inside hotels? Is it a declaration that the stucco-coated suburbs are more authentic than the sparkling Strip? Must we now choose sides in some sort of neon-tinged civil war to determine which Vegas is the realest?

Nah. We don’t know who this ad is aimed at—besides potential homebuyers—or how effective it is, but anyone who’s lived in Las Vegas more than a few months already has a strong sense of our Valley’s duality. And anyone who’s lived here more than a few years understands it’s one of the best parts about living here.

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Brock Radke

Brock Radke has been writing about Las Vegas for almost two decades. He currently serves as editor-at-large covering entertainment and ...

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