The Las Vegas Athletic Club on Sahara and Decatur has a new sign. It reads: “Ladies Join Free! AND GUYS CAN TOO.”
Why didn’t LVAC just say, “Everybody Can Join For Free”? Well, there must have been a marketing meeting during which somebody made this argument:
“If we say, ‘Everybody can join for free,’ it’ll seem like a scam. But if we say, ‘Ladies join free. And guys can, too,’ then people will think to themselves, Hey, I’m lucky enough to be in one of those two groups! I should take advantage of this amazing offer that was specifically created for people just like me. What a lucky break I caught!
It sounds silly, but can you think of another reason they’d use that wording?
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