Sweet victory! The red carpet return of Stevie D

Kim Kardashian is a fan of product placement and overpriced candy.
Photo: Sugar Factory

He’s baaack! You can love him or hate him, but there’s no denying that Las Vegas—and now New York—nightclub king Steve “Stevie D” Davidovici has staying power. Fresh on the heels of opening his chic Griffin club in Manhattan, Davidovici’s online company Sugar Factory will open its first bricks and mortar location at the Mirage next to Rhumbar in late June with a grand opening party rumored for June 26.

It seems that while last year’s business between Pure Management Group and the IRS has yet to been entirely sorted out (i.e. no one has been formally charged), Davidovici has gotten back into the club game without really getting back into the club game by having his celebrity coterie—paid, we’re guessing—happily tote his Sugar Factory’s couture pops down red carpets all over Vegas, LA and New York.


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Beyond the Weekly
Sugar Factory

According to the company’s Web site, the party will be hosted by Sugar Factory’s “Lollipop Girls,” which include Kim Kardashian, Bethenny Frankel of The Real House Wives of New York City, Spice Girl Mel B. and Lollipop Boy, Frankie Delgado of The Hills. Ads for “Candy Girls” are already posted on Monster, and SimplyHired.com. According to one, “girls with smiley, bubbly personalities” are being sought by “a brand new hip couture candy store … to sell candy and bling lollipops on the casino floor.” Of course, modeling experience is preferred.

Also on the Sugar Factory site, news that another Sugar Factory store is set to open in the fall of 2009, in Los Angeles “next to Grauman’s Chinese Theater on the Hollywood Walk of Fame.” A quick search yields that Sugar Factory Hollywood, LLC is managed by Davidovici’s Sugar Factory, LLC.

The 12,000-square-foot “candy-themed paradise” will be part retail store and part event space and will introduce chocolate into Sugar Factory’s candy offerings in a big way. If Vegas’ Sugar Factory will be anything like LA’s, we should be up eyes in Black Forest fondue by July.

Check out the grand opening party here.


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