Rick and Morty drops into Las Vegas often enough to earn points. The animated comedy, the sixth season of which debuted on Adult Swim on September 4, has visited as a marketing pop-up (most recently for Wendy’s, last March at Resorts World) and in its storytelling (the climactic battle of season 5 episode “Rickdependence Spray” takes place at the Strip and Tropicana).

“Wormageddon,” a social media-friendly Rick and Morty character pop-up on view in front of the Golden Nugget on Fremont Street through September 11, bridges the two worlds: It’s both an ad (for Samsung’s latest Galaxy phone), and a story that leads into the new season.

“We call it a ‘living episode,’ ” says Tricia Melton, chief marketing officer for Warner Bros. Discovery Kids, Young Adults and Classics group, adding that this is easily the most ambitious promotional push the show has ever done. Previous chapters of “Wormageddon” have appeared on every continent (“except Antarctica”), but Vegas was a lock for the climax, Melton says.

“What city in the world is more receptive to a spectacle?” she asks, just as a tourist tries to make off with some of the set pieces and is chased away by security. Rick Sanchez would be proud.

Click HERE to subscribe for free to the Weekly Fix, the digital edition of Las Vegas Weekly! Stay up to date with the latest on Las Vegas concerts, shows, restaurants, bars and more, sent directly to your inbox!