When you think of your favorite place in Vegas, there’s a good chance Chris White helped create it. Not only did he bring his modern vision to Rose.Rabbit.Lie. and the Chelsea at the Cosmopolitan with his consulting firm, Blanc Canvass, he also oversaw the building of the Linq as development director for Caesars Entertainment and worked as senior associate of corporate strategy at MGM Resorts.
White’s forward-thinking, outside-the-box approach to Las Vegas entertainment made him the perfect candidate to head up Brooklyn Bowl, the Linq’s only live-music venue, and it’s also a big reason he was honored among VEGAS INC’s 40 Under 40 in March. As senior vice president of Brooklyn Bowl Las Vegas, he has worked around the clock for two years to make the established and beloved New York brand stick in a market as unique as this one.
“When we came in, we tried to bring new music to Vegas. Some of that has worked, some of that hasn’t,” White says. “What we’ve seen over time, the results from those when we first started to now have been improving. There’s a development in the market to building a scene around [music].”
Brooklyn Bowl has played host to diverse acts including Jack White, Robert Plant, Wu-Tang Clan and Modest Mouse, and the next step, White says, is making it known for its many other offerings, from bowling to dining (its signature dish is the acclaimed Blue Ribbon fried chicken) and booking the space for private events and corporate parties.
“We try to create something that’s more dynamic than just going to a show. As far as being able to have great food, have a great time with your friends, be in an environment with a great vibe and see a great show, you can’t find [all of that in] many places.”