Industry Weekly

[Evolution]

How Lavo Casino Club is changing the game

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Lavo Casino Club

Call it a calculated risk. In an era when everything happening on the Las Vegas Strip is about advancing non-gaming revenue and creating new styles of entertainment, the Tao Group drops a glamorously throwback casino experience inside the nightclub. Of course, these are the moves you can make when going against the grain is in your DNA, when you’ve just celebrated 10 years of unstoppable success at the Strip’s pioneering megaclub-restaurant hybrid.

Indeed, Tao still looms large next door at Venetian, but Lavo Casino Club at Palazzo has quickly carved out an intriguing new niche. Hotel president George Markantonis calls it an “avant-garde take” on the Vegas-style gambling experience, but it’s not complicated. Perched above the cavernous Lavo restaurant space, the casino club feels exclusive, kinda like walking into your own James Bond movie. There’s magical mixology, majestic morsels and music if you have a taste for more than blackjack and roulette, and the swanky surroundings have also created one of the most lively and luxurious weekend football spots on the Strip.

Vegas visitors still want to gamble, but they don’t want to just gamble. In the words of Tao Group partner Jason Strauss, Lavo Casino Club is “where gaming, dining and entertainment will intersect,” multiple customizable experiences wrapped around each other. Doesn’t sound too risky, does it?

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