Industry Weekly


Alana Litavis dreams up fun for the Palms

Alana Litavis wants to take you down the rabbit hole.
Photo: Anthony Mair

Alana Litavis was made for Las Vegas. As soon as she was old enough to land a job here, she knew this was where she wanted to be.

“When I was in college, there was no question I had to come here,” she says. “I was so enamored with living here … there was something about the energy and the mystery. I was like, I have to be a part of that.”

Litavis has been at the Palms resort for seven years. In her current role as vice president of brand marketing, she’s dreamed up the wildest and flashiest campaigns for the indoor day-bash GBDC and the summertime pool staple Ditch Fridays.

“It’s my absolute favorite part of my job, because I start digging through the Internet and social media, looking at things to get inspiration. It’s not unusual to come into my office and see a million different pieces of paper taped up everywhere,” she says. “I’ve been very lucky to have a lot of freedom here. So whatever comes out of my crazy imagination, this is what we’re doing.”

Litavis says she’s inspired by Harajuku fashion (so much so that she went to Japan last year), street style and, of course, Instagram. “Social media has really changed the way I search for inspiration, because you get on and you go down the rabbit hole. Everyone’s being inspired by different people.”

Drawing inspiration from brands like Wildfox and Gucci, she says her goal is to keep things funky, fresh, over the top and sexy. If you’ve chugged beer from a pink flamingo at GBDC, you can thank Litavis for it. “It’s always a challenge,” she says. “The funkier and weirder the better.”

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Leslie Ventura is a staff writer at Las Vegas Weekly and Industry Weekly. She’s picked the brains of rock stars ...

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