Industry Weekly

[Evolution]

Rooftop relaxation: Hard Rock unveils Breathe Pool Ultra Lounge

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The Hard Rock has a new party.

We’d been warned. The Hard Rock Hotel & Casino’s nightlife and daylife crew hinted that something new was coming, something fun at night, something to complement the iconic Rehab pool party that just keeps steamrolling its way through summer.

We anticipated a reactivation of the former Body English and/or Vanity spaces, but we were wrong. The Hard Rock caught us off-guard by unveiling the relaxed new Breathe Pool Ultra Lounge in mid-May, a true alternative to the typical Vegas nightclub.

“[It] is Las Vegas’ best kept secret,” said Joe Bravo, director of nightlife/daylife. “The rooftop concept is thriving in our feeder markets. By activating the space as Breathe Pool Ultra Lounge, it allows us to create a calm outdoor nightlife experience for guests who want to enjoy a relaxing evening out on the town.”

Brilliant views of the Strip are only the beginning. Swim or don’t at this pool club. Enjoy fresh fruit dipped in chocolate fondue. Signature cocktails are mixed tableside in innovative infusion pitchers that add unique flavors to your libation of choice.

Maybe Breathe is the grown-up, older sibling to the Rehab experience. Or maybe it’s a venue that effortlessly shifts around its customers each night. It’s certainly something unexpected, and that’s our favorite kind of experience. Breathe Pool Ultra Lounge at Hard Rock Hotel, 702-693-5000; Friday & Saturday 9 p.m.-1 a.m.

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Brock Radke

Brock Radke has been writing about Las Vegas for almost two decades. He currently serves as editor-at-large covering entertainment and ...

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