If you’re doing Coachella’s second weekend and you’re in need of festival fashion tips, consider Wilson Gabrielle. If you’re heading to Cabo or Telluride or St. Barth’s, you should definitely check out Wilson Gabrielle. And if you’re just bouncing around LA and could benefit from a must-see café (Alfred Tea Room) or a must-eat restaurant (Jon & Vinny’s), everything you need is at Wilson Gabrielle.
The fashion and lifestyle blog launched by sisters and Station Casinos scions Kelley and Victoria Fertitta is bright, fresh and full of energy, not unlike the sisters themselves. After conceptualizing the project while on a family trip to London, they unleashed the blog—using their middle and nicknames to create a snappy brand label—in late September and have been showing the world a different kind of Vegas style ever since.
“The end goal of that conversation [in London] was to create a fashion line, but we realized that through a blog we can really build a brand and build a name up so when we do want to start a line, we will have credit behind us,” says Kelley, who worships at the altar of Gucci, Hermes, YSL and Louis Vuitton.
It’s fitting that Wilson Gabrielle was born from a trip as the sisters’ lifestyle is all about travel and exploration. They both live and work in Las Vegas—for the family biz—but they’re always on the go.
“Being in Las Vegas doesn’t always produce the best content, so having the ability and luxury to travel really gives us a boost in the blogging world,” says Victoria, whose favorite brands include Frame, Zimmerman, Chanel and Chloé.
They find fashion and beauty inspiration on their travels, and their blog offers up dual perspectives thanks to their differing personal styles and points of view. “We work well together but we dress completely opposite,” Victoria says.
The brand is growing quickly. The sisters are teaming up with Red Rock Resort for the first WG Style Society event on May 20, a symposium that will draw fashion bloggers and social media influencers to Las Vegas.
“I love that we get to represent Las Vegas,” Kelley says. “We have style, and so does the rest of this city. This is a cool place to be and we want people to know that whether they live here or don’t.” WilsonGabrielle.com.