Industry Weekly


Juicy Beets offers a healthful alternative experience

Owners and DJs Tino Gomez (left) and Oscar Molina have created something fresh, new and fun with Juicy Beets.
Photo: Christopher DeVargas

Ever since Tino “BadBeat” Gomez launched Techno Taco Tuesday at popular local spot Tacos & Beer, it’s been one of the most successful house hangs in Las Vegas. Opening his own cocktail and juice bar in the same complex just came naturally.

Owners (and DJs) Gomez and Oscar Molina opened Juicy Beets to provide the community—specifically the underground electronic set—with a healthy alternative to the run-of-the-mill party scene.

“I’ve been doing events for the last 12 years,” Gomez says. “There’s been periods in that time where I just didn’t want to drink, and there’s not many options at bars to get a juice or some coconut water or a good latte or tea.”

Inspired by a vegan restaurant he stumbled upon in Salt Lake City, Gomez decided to create a cool, comfortable and bohemian space with fresh-squeezed juices and smoothies—not to mention a full bar.

In the evening, Juicy Beets turns its focus to house events, making it the perfect lounge space. “You can dance and have a great time, or you can still have a conversation and feel the music and groove to it.”

The owners plan on launching a food menu in the coming months; in the meantime, guests can order from adjacent Indian restaurant Urban Turban.

“Nowadays, we have more friends that are more into juicing and more into taking care of themselves,” Gomez says. “How can you help your friends stay healthy?” Juicy Beets is a good start. Juicy Beets, 3900 Paradise Road, 702-826-3217.

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Leslie Ventura is a staff writer at Las Vegas Weekly and Industry Weekly. She’s picked the brains of rock stars ...

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