In this weekly series, we spotlight the performers and other participants who will combine for the Emerge Music + Impact Conference on the Las Vegas Strip November 16-18. Tickets are available now at emergelv.com.
Say the word “Caesars” and everyone’s mind skips to the classic casino resort that changed the Strip forever ... possibly with a few extra images of Evel Knievel, Sugar Ray Leonard, Celine Dion and The Hangover.
But the minds of the music industry go to a different place. Caesars Entertainment has more than 40 venues across the country, making it the world’s third-largest promoter of live entertainment. As senior vice president of marketing and entertainment, Jason Gastwirth oversees the entire empire.
“In Las Vegas, everyone is working toward a common purpose, so it has popped dramatically,” Gastwirth says. “But outside of Vegas, we’re also presenting some of the highest-profile entertainers in the world, and it’s been a real positive to be able to book artists across our large venue portfolio.”
Caesars is still shaking things up in Vegas, too, making big moves like adding The Who to the Colosseum’s resident roster and sprinkling big-name acts into smaller venues like Cee-Lo Green at Cleopatra’s Barge and Ringo Starr at the Planet Hollywood Showroom.
Many of those venues will host performances from rising bands and artists for the Emerge Music + Impact Conference in November, with which Gastwirth is involved as a curator.
“My role is not only curation but also to lend some industry insight into what this conference can become,” he says. “It’s going to give attendees a great way to bounce around and do business.”