Born in Canada, Living in London, Made in Italy.” Perhaps the slogan explaining the stylish rise of Toronto brothers Dean and Dan Caten and their Dsquared2 dynasty can now be expanded to include Las Vegas. On February 11, the refined-yet-playful brand opened its first Vegas store on the Strip at the ultra-lux Shops at Crystals.
The brothers left Canada for New York City to attend Parsons School of Design in 1984, then relocated to Italy and began building their brand. The first Dsquared2 men’s collection arrived in 1995, known for its blend of sport and luxury. Celebrities soon connected, like Lenny Kravitz, Justin Timberlake and Ricky Martin—the new resident performer at nearby Park Theater (he’s expected at the Crystals store for a grand-opening event in early April). Madonna also famously commissioned the Catens to design outfits for her “Don’t Tell Me” video and Drowned World Tour in 2001.
Dsquared2 has been an equally powerful sports sensation, creating uniforms and branding for soccer clubs; it partnered with Manchester City FC of the English Premier League last fall on an official club suit. But as evidenced by the Vegas store selection, denim and classic sportswear with subtle touches of Italian flair and sophistication remain at the core. Whether its sharp suiting or a sexy leather jacket, Dsquared2 finds the edge between casual and cool, masculine and feminine, laid-back and extravagant.
Dsquared2 at the Shops at Crystals, 702-790-2448; Sunday-Thursday 10 a.m.-11 p.m., Friday & Saturday 10 a.m.-midnight.