Industry Weekly

[Night Bites]

The Bromberg brothers double down with the new Blue Ribbon in Las Vegas

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Bistro classics like Escargot Bourguignonne await at the new Blue Ribbon.

Since Blue Ribbon Sushi Bar & Grill at the Cosmopolitan closed in January, the Bromberg brothers have been quietly working on their next buzzworthy Vegas venture, a spin-off of their flagship New York City brasserie, which opened in 1992. Rest assured: The new version of the worshipped haunt—known for lively late-night dining and the brothers’ otherworldly fried chicken­—launches in early June in the same spot on Cosmo’s third floor.

“We had an amazing run with sushi, it was really one of the best experiences I think we’ve had,” Bruce Bromberg says. “We still have that same kind of partnership and feeling about what the Cosmopolitan represents and how it aligns with our brand, so it was a really natural move for us to evolve and embark on this new adventure.”

Blue Ribbon’s next endeavor will go back to the brothers’ New York beginnings, harnessing an eclectic, clandestine vibe and focusing on classic New American favorites. It will take after the SoHo location with an extensive raw bar and add hearty signatures like rack of lamb, beef marrow and oxtail marmalade, matzo ball soup, burgers and more. And Blue Ribbon’s vibrant, celebratory space will mark the final addition to the Cosmopolitan’s lengthy restaurant overhaul—and a fresh start for the Brombergs in Vegas.

“At the end of the day we’ve never really re-created [the original] restaurant in this sense,” Bruce says. “It’s always been kind of a small-scale little joint that feels a lot bigger than it actually is. The name has grown, but for us to be able to show why food inspires us, I think that’s all going to come out in this new iteration. It’s going to sparkle.”

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Leslie Ventura is a staff writer at Las Vegas Weekly and Industry Weekly. She’s picked the brains of rock stars ...

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