Pancake flights are universal. That’s why Snooze, a Colorado-based breakfast joint chain planning to open three to five restaurants in Las Vegas in the coming years, didn’t have to make big changes to its menu to cozy up to local diners. The Summerlin-area store that made its debut in early December was a hit right off the bat, thanks partly to that customizable hotcake offering.
“The pancake flight ($13) is one of our signatures, and historically, it’s always been a great seller,” says regional manager Zac Woods. “There are three different pancakes you can pick, or you can switch it up and do two of one kind, or even throw some French toast on there.”
Or, if you dig one flavor above all, just go with a full order of Pineapple Upside Down Pancakes ($11), fluffy discs layered with caramelized pineapple chunks, vanilla crème and cinnamon butter; the similarly sweet Blueberry Danish Pancakes ($11) with their almond streusel and lemon cream cheese filling; or the unique Sweet Potato Pancakes ($11) with caramel, candied pecans and ginger butter.
“Breakfast but different” is Snooze’s slogan, and while its menu—also loaded with vegetarian dishes, various Benedict options and breakfast tacos and burritos—and its atmosphere might separate it from other local morning hot spots, it’s a similar experience to other Snoozes in states like Arizona, California, Kansas, Missouri and Tennessee.
“We put a fun spin on our menu items, but we’re also big on atmosphere and culture,” Woods says. “There’s not really competition for our model. So far, we’ve been busier than what we planned and budgeted for, which is nice. We didn’t do a lot of pre-marketing, because we … like to sort of ease into a new market and let the cooks and servers and baristas get their footing. But we’re [ahead] of our plans at the moment.”
Snooze grabbed a prime location in a former retail space at the bustling corner of Charleston and Rampart, where neighbors already visit often to dine at Honey Salt and North Italia. The next location will open at Sunset and Durango in the southwest Valley.
In the meantime, Snooze just rolled out spring menu options including the Love You E’lote breakfast pasta, spaghettini tossed in cotija cream sauce with roasted corn and other veggies and topped with a sunny-side up egg; adobo roasted veggie breakfast tacos with soft-scrambled eggs, pickled red onions and cilantro garlic aioli; and the Double Bacon Sandwich, a brioche roll stacked with havarti cheese, an over-medium egg, bacon and cider-braised habanero pork belly. And the wildly popular, house-made bloody mary ($9) gets a Korean kick with its spicy kimchi version, laden with tamari soy and gochujang. That’ll wake you up and wash down those pancakes.
SNOOZE 1075 S. Rampart Blvd., 725-258-4750, snoozeeatery.com. Monday-Friday, 6:30 a.m.-2:30 p.m.; Saturday & Sunday, 6:30 a.m.-4 p.m.
Click HERE to subscribe for free to the Weekly Fix, the digital edition of Las Vegas Weekly! Stay up to date with the latest on Las Vegas concerts, shows, restaurants, bars and more, sent directly to your inbox!
