According to a report from the Pew Hispanic Center, roughly 24 million Latinos are eligible to vote in the presidential election and 17 percent live in battleground states. How many Latinos make it to the polls and whom they vote for could determine the election. Which is why both Romney and Obama have been reaching out to Latinos in their own special ways ...

Maná

Bio: Mexican rock band formed in 1986.

Latin Cred: They’re from Guadalajara, record in Spanish, and 1992 album ¿Dónde Jugarán los Niños? spent 143 weeks on the Billboard Latin Albums chart and sold 1.2 million copies in the U.S.

Appearances: Obama’s September 30 rally at Desert Pines High School. Maná played a few hits, and lead singer Fernando Olvera endorsed the President as “the best option for all Latinos.”

Want More? Maná plays this Friday in Mexico City. Quick! You can still make it.

Effectiveness: Seventy-one percent of Latino voters have a favorable impression of the Prez. It could be his policies, or it could be his affiliation with these long-haired Mexirockers ...

Craig Romney

Bio: Youngest of five Romney sons.

Latin Cred: Spent two years in Chile as a Mormon missionary. Speaks fluent Spanish.

Appearances: All over the place. Craig spoke at the Republican National Convention, narrated Spanish-language TV and radio ads and campaigned for his dad in Las Vegas.

Want More? fuckyeahcraigromney.tumblr.com features pictures of Craig tagged with lines like, “Hey girl, your love is my only individual mandate.”

Effectiveness: Not so good. According to a recent ImpreMedia/Latin Decisions poll, just 26 percent of Latino voters have a favorable impression of Craig’s dad.