Industry Weekly

[Evolution]

Drai’s After Hours teams up with Embassy Nightclub for the Reggaeton Room

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Drai’s After Hours is the new home of the Reggaeton Room.
Photo: Nick Coletsos

Two unstoppable forces in the Las Vegas nightlife game are teaming up to bring some diverse sounds to the Strip.

Drai’s After Hours has always been at the forefront when it comes to introducing different types of dance music to locals and tourists. The younger but also pioneering Embassy Nightclub has carved its niche as the top destination for Latin nightlife in Las Vegas, thanks to a rotating roster of live bands, headliners and DJs playing a wide variety of music genres. This Friday, August 18, they come together to create the Reggaeton Room, an Embassy-programmed experience in the back room at After Hours, Drai’s basement club at the Cromwell.

“Victor [Drai] was the first person to introduce house music to this town, and now what he’s doing at Drai’s [Beachclub & Nightclub] on the roof is taking hip-hop to another level,” Embassy operator Zaher Fakih says. “Now he’s putting his vision into the Latin market, and that’s great. We’re kind of the king of the local [Latin] market—though we do get tourists—and we’ve been proving that this market has the juice. If we can jump on the Strip to show more people what Latin nightlife is all about, all the better, and to do it at Drai’s is amazing.”

It might be called the Reggaeton Room—and that hip-hop and Caribbean-influenced genre is certainly at a high point these days—but After Hours guests can expect to hear other Latin sounds as well. Embassy is always switching up its soundtrack with Latin pop, tropical, reggaeton, salsa, merengue, cumbia, banda, bachata and more.

It could be a musical experiment, or it could be the beginnings of something bigger. The one certain thing is that if it’s at After Hours, it’s going to be a lot of fun.

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Brock Radke

Brock Radke is an award-winning writer and columnist who currently occupies the role of managing editor at Las Vegas Weekly ...

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