Russell Road near McCarran Airport | August 5, 2015 | 11:30 A.M.
It’s not often that a billboard can catch you off-guard, especially in a city where advertising is everywhere, always one-upping. Driving into work, my eyeballs were attacked by an array of scantily clad ladies, epic buffets and DJs. Pulling up to a stoplight, I opened up my eyes and I saw the sign—a lone billboard with a skyscape. Maybe it was the fumes from the semitruck in front of me, or perhaps my morning Big Gulp was kicking in, but I realized life is demanding without understanding.