Many food-and-beverage operators around town had to pandemic-pivot their business models in order to weather the decreased foot traffic. But from such challenges came whole new businesses, many of which will continue long after crowds return to public spaces.
Such is the case with Fergusons’ coffee subscription program, an offshoot of Pour in the Alley, the Downtown tasting initiative that focused on specific alcoholic and nonalcoholic beverages each month, with the mission of educating consumers and connecting them with local businesses. When the in-person gathering went on pause, Pour launched the subscription club, spotlighting one local roaster per month. Thus far, that has included Vesta Coffee Roasters, Take It Easy Coffee Roasters and Zephyr Coffee.
“We choose the roaster of the month, and that roaster provides us with three types of roast, so you if you’re a person that likes a light roast, medium roast or dark roast, they’ll be able to produce that for you,” says Erica Bell, who runs the program for Fergusons. “Each month, it’s really tailored to that roaster and how they run their roast or their coffee. Once the customer builds a profile for themselves, we package up the coffee for them.”
There are two sign-up options: one 12-ounce bag for $19.50 and two 12-ounce bags for $38. Subscribers can choose between ground coffee or coffee beans, and new subscribers get extra goodies like a Fergusons tasting cup, pins and more. Customers can pick up their coffee at Fergusons or have it shipped to them.
“Every roaster also throws in stickers, tasting note cards, things like that,” Bell says. “We’re making sure that we’re bringing education into the subscriptions as well.”