If we’ve learned one thing about Food Network star and charismatic celebrity chef Guy Fieri, it’s that, “I don’t do anything half-assed,” he says. “Everything I like to do, I like to do full throttle.”
The Mayor of Flavortown made that clear at June’s grand opening of his Flavortown Sports Kitchen at Horseshoe Las Vegas, where the Vegas Golden Knights’ drum line set the scene for his grand, and so very Fieri, entrance.
Fans trained their sights and cameras on the TV personality, who strolled out in his signature shades, fresh cigar in hand, waving to onlookers from the cherry-red 1968 Chevy Camaro convertible from Diners, Drive-ins & Dives, wheeled in for this very night.
And if you think that’s excessive, just wait until you try the food.
“We have everything from a tequila watermelon salad to a birria quesadilla pizza. The great thing about this is there’s no boundaries, just as there’s no boundaries inside of Horseshoe,” Fieri said at the grand opening. “If you can’t find a good time here, you’re not lookin.’”
The former Burger Brasserie made way for Flavortown Sports Kitchen when it shuttered in 2022. And though the chef’s El Burro Borracho closed at the Rio last year, Guy’s Vegas Kitchen & Bar at the Linq is still going strong, along with the newly opened Chicken Guy inside Caesars Palace’s Forum Food Hall.
Drawing on Fieri’s love for sports and wow-worthy fare, the new eatery takes the average game day snack and maximizes it to full potential. Burgers are the linemen of the menu, as beefy and diverse as their football counterparts. There’s even a deep-fried doughnut burger ($26) if your palate wrestles between salty and sweet.
Shareables are also out of bounds in a tasty way, like the Pepperoni Pizza Pops ($20), which resemble lollipops, except that these unassuming pastry puffs are packing flavorful savory meats and provolone cheese. Guy’s Awesome Pretzel Pull Apart bites ($18), slathered in maple-bacon aioli, are also the jam. Heck, the aioli’s so good, it should be a jam. Jar this up, and we’ll take it home.
Fieri’s infamous Trash Can Nachos also return— but with two game-changing alterations: cheeseburger ($25) and smoked brisket ($26). It’s like nacho Jenga trying to keep these chip towers upright under the mounds of meat and melted cheddar, and when things get messy, wash them down with one of Fieri’s full-bodied margaritas ($22), served classic, spicy or tart to kick off a good game day.
“This project right here embodies everything I’m into,” Fieri said, gesturing to the sportsbook-style TV walls and jerseys hanging near the Flavortown bar. “I’m a big sports guy.” It’s true. He maintains a concession stand on the top level of Allegiant Stadium, and he’s a longtime Raiders fan.
“When I went to UNLV, we won the NCAA [championship],” he said. “But it was still this thing of like, ‘Oh yeah, a little basketball team from Vegas, with [coach Jerry] Tarkanian.’”
Thirty-three years later, Fieri’s college town has turned into a destination city with two championship teams and the Big Game on the way. “I go to the Super Bowl every year; I go to the NBA Finals, because I love sports so much. [And] there’s probably no better city to go and experience it [than Vegas],” he said. “We have the best hotels in the world, the best restaurants in the world. Not everybody gets to make it to the Super Bowl, but everybody does get a chance to have a good time and feel the energy of the Super Bowl [here].”
At the grand opening of Flavortown Sports Kitchen, Fieri promised to bring his famous tailgate party to Vegas in celebration of the city hosting Super Bowl 58 in February. Judging by the enthusiasm, this won’t be the last we hear from this MVP.
GUY FIERI’S FLAVORTOWN SPORTS KITCHEN Horseshoe, 702-946-4346, caesars.com. Sunday-Thursday, 7 a.m.-10 p.m.; Friday & Saturday, 7 a.m.-midnight.
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