PRODUCTION

Food/Drink

The Pepsi Challenge Arrives in Las Vegas

The Pepsi Challenge Arrives in Las Vegas

Friday, July 11, 2025 // THIS EVENT HAS PASSED

Where:
“The Lot” – Parking lot near the Fremont Experience (506 Fremont St, Las Vegas, NV 89101)
Age limit:
All ages
Tags:

From 7/11 - 7/13, Las Vegans can Let Their Taste Decide Why Pepsi Zero Sugar is the Preferred Cola. It’s true – Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar, based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves, Pepsi revived The Pepsi Challenge earlier this year. After over a dozen stops so far, Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets! Pepsi Zero Sugar isn’t just winning at The Pepsi Challenge – the zero-sugar cola is seeing a 25% purchase increase vs. a year ago*.

Now, Las Vegas has the chance to step up, take the challenge, and see for themselves that Pepsi Zero Sugar tastes better. Further key dates and information are as follows:

WHAT: Celebrating its 50th anniversary, the Pepsi Challenge is back, showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour, lasting through October, invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival.

WHERE & WHEN: “The Lot” Parking lot near the Fremont Experience (506 Fremont St, Las Vegas, NV 8901) • 7/11 – 7/13 • 5 p.m. - 12 a.m. PDT The Strip - Surprise sampling throughout the area • 7/11 – 7/13 • 4 p.m. – 12 a.m. PDT

HOW IT WORKS: • Blind Taste Test: Participants are presented with two unmarked cups containing Pepsi Zero Sugar and Coke Zero Sugar. • Taste and Decide: Participants sample both cups, taking their time to decide which they prefer. • Make Your Choice: Participants select their favorite cola, triggering unique celebratory moments for those with great taste. • Score Pepsi: Pepsi will reward all participants with free Pepsi Zero Sugar, because even those with questionable taste deserve a second chance.

Events in Las Vegas get canceled every now and then. It doesn’t hurt checking with the venue to confirm the listing. Explore even more of what the Las Vegas Strip has to offer with the Vegas2Go app. It’s your ultimate guide to eat, play, shop and party across Las Vegas. Vegas2Go is now available as a free download in Apple’s App Store and in the Google Play Store.

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