A year ago, neither Downtown nor Midtown moviegoers had any neighborhood theaters. Now both will have some of the most lux cinemas in the Valley, as the evolving Eclipse and the growing Galaxy cinema companies have come to save them from bad seats and sober Beauty and the Beast viewings.
After almost four months of operation with a restricted permit, Downtown’s Eclipse Theater can finally accommodate the young—albeit at certain hours. Movie fans under the age of 21 are now welcome during screenings that start at 6 p.m. or earlier—but not after, when only adults will be admitted (alcohol is available for adults during all showings). For those 12 and under, tickets cost $16, $2 less than peak-time general admission and equal to matinee pricing. Also, Eclipse’s at-your-seat food and drink service (and café) has added both children’s and weekend brunch menus. Cue the movie and the French toast poppers.
Meanwhile, nearly four months after the Weekly reported that the Boulevard Mall would soon begin construction on a luxury movie theater, various media outlets revealed last week that come late fall, the cineplex will be occupied by Galaxy Theatres, the other upscale exhibitor in the Valley. The company’s reps were traveling and unavailable for further comment, but their newest outpost will become one of Boulevard’s most important—and premium—tenants as the longtime shopping center shifts toward entertainment. “People have the perception it’s a Class C mall, and we want to blow it out of the water,” said Timo Kuusela—vice president and general manager of Sansone Companies, which owns Boulevard Mall—back in December. “I can’t think of a bigger way than a $13 million investment, with the jobs investment of 10 million. … We’re putting our money where our mouth is on that one.”