What’s new at Encore Beach Club this year? Quite a bit, actually. Coming off a record-breaking season in 2017—in which the dayclub stronghold pushed its party capacity well beyond 4,000 people—the venue has added a couple more cabanas and an additional bar and retail shop.
More noticeably, EBC is wasting no time getting to its A-level talent. It’s common for pool clubs to open in early March, when weather can be unpredictable, and save the biggest DJ bookings for the latter part of the month, if not April. Yet EBC has DJ Snake on Saturday, Diplo on Sunday, Dillon Francis Friday night and Duke Dumont Saturday night.
“Our lineup this year is as robust as the market has ever seen, and we’re coming right out of the gates,” Michael Waltman, the club’s executive director of operations, says. “People literally come from all over the world for this party, and the weather is not going to stop them.”
EBC also kicks off a new industry night party on March 15 with the crazy-hot Marshmello, who recently released “Everyday” with Logic and “Friends” with Anne-Marie. The Thursday-night event replaces the old Wednesday-night locals’ party in the adjacent Surrender space, which makes all kinds of sense considering the Surrender name is no longer in use. Encore Beach Club is now operating as the seasonal venue it was always meant to be, with nighttime programming spreading into the indoor space. The on-property Wednesday party can be found at Intrigue, where new Wynn Nightlife resident Jauz takes over on March 14.
“We know a successful industry night drives the entire business, and people are now gravitating toward the pool parties,” Waltman says. “Years ago you had to convince people to get into the pool at night. Now there’s a new ambience to connect with, whether you’re into the party or just relaxing and having drinks al fresco.”
MARSHMELLO AT ENCORE BEACH CLUB AT NIGHT March 15, 10:30 p.m., $25-$45. Encore, 702-770-7300.