Justin Bieber can’t get enough of Las Vegas. Before the 27-year-old Canadian pop star joined the roster for Shaquille O’Neal’s fundraising gala at MGM Grand on October 2, he took over Wynn for a weekend of music and partying in July, with performances at Encore Theater, Delilah and XS.
Now he’s back for another series of Vegas events, thanks to the folks at Pollen, the upstart travel experience and entertainment company behind the recent J Balvin Neón Experience at Resorts World (which will be back in action in Cancun in January) and this month’s Emo Nite Vegas Vacation featuring Avril Lavigne, Travis Barker and many more at various Vegas venues (October 14-17).
The “Justin Bieber and Friends” weekend packages have been sold out for weeks, combining hotel stays at the Linq, Treasure Island, Wynn/Encore or Resorts World with parties at XS and Encore Beach Club and a pop-up skate park experience at Area15. But table reservations for the club events are still available. The lineup of guest artists joining Bieber includes “Stay” collaborator The Kid Laroi, R&B and hip-hop fave Kehlani, rapper and actor Jaden Smith, British DJ TroyBoi and Puerto Rican singer Lunay.
With its flexible payment plans and varied experiences—from EDM pool parties to ski trips—the youth-oriented Pollen brand is on the rise and becoming increasingly active in Las Vegas. Since guests can easily book the same trip and itinerary as their friends through the platform, it appears to be a great fit for college-age Vegas visitors and for the Bieber demographic.
Although his summer appearance at Wynn was a one-off designed to build buzz around the opening of the lavish Delilah supper club—and a full-fledged Las Vegas Strip residency seems unlikely, given Bieber’s rescheduled Justice world tour kicking off in February—it wouldn’t be surprising to see him sign on for recurring duty at Wynn’s clubs, similar to Drake’s pre-pandemic residency arrangement at XS.
With Bieber’s renewed chart success and recent collaborations with other superstars, it’s clear he has found a way to move on from teenage pop star status and whatever came after that. As long as you’re making hits, you have a home in Las Vegas.
JUSTIN BIEBER & FRIENDS October 7 & 9, 10:30 p.m., XS; October 8, 11 a.m., Encore Beach Club. Tables available, wynnnightlife.com.