Industry Weekly

[Hot Plate]

Shake Shack’s burgers are at home on the Strip

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Shake Shack spurred a new standard in fast-casual dining on the Strip.
Photo: Mikayla Whitmore

When legendary restaurateur Danny Meyer decided to expand his brilliant burger empire to the West and finally start doing business in Las Vegas, he made a simple, crucial decision—he didn’t want to put Shake Shack in a casino. The result is a new standard in fast-casual dining for the Strip, a deliciously hip instant favorite that welcomes Vegas visitors to the Park and the new T-Mobile Arena—which has another Shake Shack outlet inside.

Since that first Vegas Shack opened at the very end of 2014, a second has arrived in the suburbs at Downtown Summerlin, and there’s no reason to think the Vegas Valley won’t get more of them. Maybe there’ll even be a Shack inside a casino, but nothing could take away from the perfect placement of the first Strip location, where aficionados of the classic American cheeseburger can find exactly what they’re craving, for just a few bucks, in the middle of all the action. So many famous restaurants and restaurateurs from around the world have realized Las Vegas is one destination where they need to be; why would one of the country’s favorite hamburger stands be any different? Shake Shack at New York-New York, 725-222-6730; Sunday-Thursday 11 a.m.-midnight, Friday & Saturday 11 a.m.-2 a.m.

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