Industry Weekly

[Evolution]

Intrigue’s edgy artists push the party forward

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AlunaGeorge’s Aluna Francis.

Music from the cutting edge. Entertainment including something for everyone. These are things every Las Vegas Strip nightclub claims to offer, and many actually pull it off. But with its recent slate of up-and-coming artists and performers, Intrigue is doing it in a style all its own.

In recent weeks, the intimate nightclub at Wynn has seen live performances from pop mega-star Kesha and fresh-faced dance-music diva Nyla, blazing DJ sets from EDM phenomenon Marshmello and a fight-weekend party guided by Conor McGregor. And that’s just the beginning. This weekend brings future-pop duo AlunaGeorge, and August dates are set for singers Parson James, Kiesza and Daya, modern R&B princess Tinashe and pop stud Nick Jonas.

“What you’re seeing is the diversification of the club,” Intrigue executive director Pauly Freedman says. “We are listening to what the pop culture is, looking at the people who are making these tracks and the voices on these tracks that are so identifiable.”

By mixing live performances into the entertainment rotation of favorite DJs and celebrity hosts, the club is offering an up-close-and-personal musical experience for guests while helping just-breaking artists increase their notoriety.

“We’ve done a lot of different stuff already at Intrigue, including rebuilding the stage to make it more conducive to live performance,” Freedman says. “A lot of people have fallen in love with the private room in the club, and now even that’s evolved. For our Intrigue Me industry nights, it’s there for locals.

“You have to evolve quickly, and that’s what we’re good at—knowing what we have to do to stay with the trends and ahead of them.” Intrigue at Wynn, 702-770-7300; Thursday-Saturday 10:30 p.m.-4 a.m.

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Brock Radke

Brock Radke has been writing about Las Vegas for almost two decades. He currently serves as editor-at-large covering entertainment and ...

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