Industry Weekly


Embassy grows into the role of Latin nightlife headquarters

Live music has added a new dimension to Latin nightlife at Embassy.

Since opening in the former Jaguars building just west of the Strip in May 2015, Embassy Nightclub has provided a true alternative in the Las Vegas nightlife scene, filling a niche for locals and visitors hungry for Latin music in a big-club environment.

“There are many bars and [small] clubs that do Latin music one night here or there,” says Zaher Fakih, creator of the Embassy concept “[But] until now, there hasn’t been a capital for this entertainment, like Drai’s does hip-hop, where they’re bringing in the artists and people buy tables and bottles and enjoy an exclusive experience.”

With increasingly popular talent filling up the programming calendar, Embassy has become the headquarters for such an experience. Cuban reggaeton star Chacal took over for Halloween Weekend, and the upcoming Latin Grammys-fueled weekend (starting November 17) will bring Puerto Rican rap legend Tego Calderón and hot reggaeton group Gente de Zona. “In their own countries, these people fill up stadiums,” Fakih says.

The 30,000-square-foot club offers multiple spaces and experiences, adding to the diverse offerings that regularly draw capacity crowds, especially for live bands on Friday nights and a musical mix of American and Latin Top 40 on Saturdays.

After more than a year building success and exposure, it’s only a matter of time before Embassy draws even more attention. “The next target is tourists,” Fakih says. “Hopefully soon we’ll see J. Lo or Pitbull walk through just to hang out and have a good time at Las Vegas’ capital of Latin nightlife.” Embassy Nightclub at 3355 Procyon St., 702-609-6666. –Brock Radke

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Brock is an award-winning writer and reporter who has been documenting life in Las Vegas for 20 years. He currently ...

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