Dunk this!

This Dunkin’ idea is more of a sinker.

“Invite, Order, Run, Enjoy.” The idea of Dunkin’ Donuts’ new Dunkin’ Run website was, I thought, to order your doughnuts online and have them waiting for you at the drive-through. Sounds deliciously over-convenient.

I registered at dunkinrun.com, picked a “run time” and invited my friends (in a process annoyingly similar to Facebook); they perused the menu and ordered, and—what!?

“Print the order. Go to any Dunkin’ Donuts. Give the person behind the counter this page.”

For this I gave my e-mail address to Dunkin’? For this I watched an animated on-site video called “How it Works”? For this I have yet another website with a “Profile” and “Friends” that I can group into special subgroups? So that I can print out a list? Color me strawberry sprinkles.

The doughnuts were good. I got junk e-mail from Dunkin’ the next day.

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