Las Vegas can never have enough craft beer-focused bars and restaurants, and the Strip can always use another rooftop venue harnessing the city’s infinite energy.
We’ll get both on December 2, when Scotland-based international beer brand BrewDog makes splashy Vegas debut with its biggest pub yet, including a 30,000-square-foot rooftop bar atop the Showcase Mall with 360-degree views of the Strip.
“We wanted to open an iconic location in the world’s most iconic city,” says managing director James Brown, adding that BrewDog will open another epic in Sydney, Australia, this month. “We see Vegas up there with New York, London, Sydney and others. Thinking of all the people that travel through here to take advantage of the best hospitality and food and beverage, we want to be part of that scene.”
A rendering of BrewDog Las Vegas
BrewDog searched for an ideal location for two years and “couldn’t believe we managed to land” the south-Strip rooftop, he says.
“I’ve been coming here for two years as part of this project, and I realized quite quickly there’s not much like what we’ve got, [in terms of] this large outside space looking onto the Strip,” Brown explains. “We’ve done it in other locations, but not at this scale. We’re excited to bring it and change it over time, [with] some cozy winter fire pits, and hopefully some sunbathing in the spring.”
Las Vegas locals and visitors who have visited other BrewDog spots or sampled the beers already know about the company’s dedication to quality and passion for showcasing its craft, including collaborating with and spotlighting the local brewer.
BrewDog Las Vegas will have 96 taps, and it’s a safe bet many will be dedicated to Nevada beers, poured alongside its own favorites like the Elvis Juice grapefruit-infused IPA, the West Coast Punk IPA and the malty, hoppy Hellcat.
“We love the local brewer, and we’re seeing everybody from Lovelady to Able Baker doing a great job,” Brown says. “Our job is not just flying the flag of BrewDog, but of craft beer everywhere. That’s a great thing about this location in Vegas, especially on the Strip. If you venture further where tourists don’t get to, you’ll find some great beer bars, and we want to bring that on a big scale and sell great beer to our customers, whether it’s ours or someone else’s.”
The food guests will be pairing with those suds is a bit different, especially because BrewDog has created a special menu for Las Vegas that celebrates its heritage. There’ll be a lobster chip boxty, a traditional fish-and-chips-shop dish of a sandwich with fries (and obviously, added lobster), plus as a burger with Scottish haggis for adventurous eaters and BrewDog’s first pure-breed Wagyu beef burger.
The venue will also include a 4,000-square-foot LED cube with a custom 30-foot sign, so no one will be able to miss the fourth-floor pub and eatery. A December 2 grand opening party will offer guests a chance to win the grand raffle prize of a $1 million bar tab, usable at any BrewDog location around the world.
“Whenever we open, we like to open with a bang, and we’ve been doing it since we opened our first-ever bar,” Brown says. “Of course, that first one had about 50 people and was so small, and we had to think of a new prize for Las Vegas that had to be incredible.”
There’ll be plenty of other prizes and giveaways on the big day, from pints to burgers to T-shirts. But the $1 million winner will need to be present to redeem the major prize
BREWDOG LAS VEGAS 3767 Las Vegas Blvd. S., 702-553-3009, brewdog.com. Sunday-Thursday, 10 a.m.-1 a.m.; Friday & Saturday, 10 a.m.-2 a.m.
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