Recently, Amazon opened an 800,000-square-foot “fulfillment center” in North Las Vegas. Contrary to my dearest hopes, that doesn’t mean it’s a place you can go to feel wholly and immediately fulfilled in your life’s pursuits. But it is one freaking ginormous warehouse filled with large-sized items—“like big-screen televisions, kayaks and patio furniture,” company strategic communications manager Ashley Robinson says. I might not find fulfillment there, but I could begin to look for it on a big-ass TV, shipped to my door within a day. (Full disclosure: I’m a Prime subscriber.)

“The new fulfillment center will definitely support faster delivery speeds,” Robinson promises, especially for subscribers to Amazon’s Prime service. Formerly, local orders were shipped out of warehouses in California, Arizona and Reno; now, those items “are in your own backyard.” And soon, Amazon will add a local center where packages can be sorted by zip code; this will further speed up deliveries, allow Prime customers to order next-day shipping at later times and facilitate more Sunday deliveries.

In a way, this is as big a retail happening as IKEA’s entry into our market last year. It’s another bellwether of the Valley’s population growth; after all, what was to stop Amazon from building yet another center in Reno? And the tourist dollar wasn’t really a factor, either: According to Amanda Ip, a communications manager specializing in the Prime Now service, tourists use Amazon while in Vegas, but the items are small—phone chargers, belts, shoes and, inexplicably, “yoga mats and dog beds.” None of that stuff requires an 800,000 square foot warehouse, and even if it did, there’s really only one set of delivery lockers in the resort district, at the Linq Promenade.

So, if Amazon thinks Vegas important enough for a big fulfillment center, what else do we rate? Might we see the implementation of their grocery delivery service, AmazonFresh? Will the company add more distribution centers, more shipping ability? Robinson can’t comment on the company’s future plans, but does note that it currently employs 1,500 people in town, a number that will increase as the operation ramps up. “We want to be good neighbors,” Robinson says. That’s good to hear, because Amazon is moving in no matter what.